Korea, 1724. Once upon a time in the Joseon Dynasty, Chun-doong (Lee Jung-jae) meets a beautiful woman while in the middle of a fight in an old market. Having fallen in love at first sight, good fortune is with him and he finds her once again. Her name is Seol-ji (Kim Ok-bin) and she works as a gisaeng, a Korean traditional singing and dancing girl. They spend a memorable night together but Chun-doong loses her again when she moves to work at another bar. When he finds her new hiding place, however, he is warned away by her new manager, Man-deuk (Kim Suk-hoon) who has connections in the city´s underworld. One day, while still despondent without Seol-ji in his life, he accidentally knocks over and kills the boss of the Jjak-gwi gang. Before he knows it, because of his fighting skills Chun-doong becomes the replacement boss. Soon, there is a gathering of the region´s gang bosses at the bar where Seol-ji now works. In the middle of the meeting, Chun-doong causes a disturbance to steal Seol-ji away under the nose of Man-deuk. The meeting turns into chaos because of the incident and ends abruptly. A furious Man-deuk teams up with rival gangsters to plot the downfall of the Jjak-gwi gang... ........................................................................ Corea, 1724. Érase una vez en la lejana Joseon, Chun-doong (Lee Jung-jae) conoce a una bella mujer, en medio de una pelea en un antiguo mercado. el se enamora a primera vista , la buena fortuna y la suerte lo acompaña, un coreano tradicional una chica cantando y bailando. dejando pasar la noche con ellos Chun-doong se pierde de nuevo cuando se traslada para trabajar en otro lugar donde hay una reunión de los jefes de pandillas de la región en el bar donde Seol-ji ahora funciona. En el centro de la reunión, Chun-doong causa una alteración de robar Seol-ji fuera bajo la nariz del hombre-deuk. La reunión se convierte en un caos debido al el incidente y termina abruptamente. Un hombre furioso-deuk equipos con mafiosos rivales para representar la caída de la Jjak-GWI banda ...